ICOM Information & Communications L.P.

Industry: Marketing
Team Function: IT
Number of EP Users: 90+

ICOM manages the largest permission-based direct response survey database in North America, providing its clients with superior customer insight and marketing results.

Every year ICOM’ Data Services department receives over 7,500 requests for custom data projects from its customers. All these requests used to arrive in different formats via different media: phone, fax, mail, email, etc.

This Case Study is presented by Ramesh Rajasundram, IT manager of the Data Services department.

Organization Profile

ICOM Information & Communications L.P. is a full-service provider of targeted list, data communication solutions and analytic services for the consumer packaged goods (CPG), over-thecounter (OTC), pharmaceutical, market research and auto industries in North America, as well as the direct response sector in Canada. Recognized as a leader in targeted marketing solutions designed to enhance integrated marketing initiatives and drive return on investment, ICOM manages the largest permission-based direct response survey database in North America, providing its clients with superior customer insight and marketing results.

Detailed information about ICOM can be found at: www.i-com.com

Challenge

Every year ICOM’ Data Services department receives over 7,500 requests for custom data projects from its customers. All these requests used to arrive in different formats via different media: phone, fax, mail, email, etc. Once received, these requests had to be reentered into a home-grown tracking system. As the department manager I had to manually assign all incoming requests to the appropriate personnel. This process took an enormous amount of time, was prone to errors and provided very little audit or search capabilities. That had to end.

Solution and Results

After having evaluated five project management packages we made our choice. Easy Projects was selected because of its user-friendly interface, the availability of the source code and an exceptional price-to-value ratio.

I have never imagined that the large scale roll-out like ours (we currently have close to 90 active users) could be that simple. Everything was easy: installation and configuration, user training, and of course, daily use.

Once the product was implemented, we made a rule. All requests have to be submitted only through Easy Projects. Then, based on the specified rules these requests are automatically assigned to the appropriate people. Immediately we saw the difference, the need for double entry was completely eliminated. As a result we were also able to decrease miscommunication and the number of searches. With records and an audit trail for everything within one place, Easy Projects proved to be an indispensible tool for SOX compliance.

But here’s the best part, by a very, and I mean very, conservative estimation we were able to save at least 10 minutes per request for team members and about 5 minutes per request on my time. That’s a savings of approximately $45,000 a year.

And that’s not everything. We also use Easy Projects to track time, exchange messages, store project related files and many other things.

In fact, when a consulting group was doing an internal audit on workflow, efficiency and idle time, my department passed the audit with flying colours. Moreover, Easy Projects was recommended for use to our other departments.

Thank you, Easy Projects, for making my life easier!

Industry: Marketing
Team Function: IT
Number of EP Users: 90+
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