Team Function: Marketing
This non-profit statutory levy board’s purpose is to make agriculture and horticulture industries more competitive and sustainable through factual, evidence-based advice, information and activity
A new director was brought in to lead a brand new creative and marketing team. As they built out and refined their processes it quickly became apparent that they were headed for trouble. Excel was the main tool for planning and allocation. PDF forms were used for briefs and project details. Project collaboration, communication, resource allocation and reporting were non-existent or too labor-intensive.
The decision was made to acquire a complete project management solution. Adoption and ease of use were the most important factors when evaluating about 20 tools. It was critical to get up and running quickly and select something that the entire team would buy into.
Projects timelines are more accurate and projects are being delivered on time.
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