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When Spreadsheets Hit the Fan | Episode 3 | 32:14 | June 29, 2022

Why Companies must Continue to Update their Value Proposition and What Can Happen When they Don’t

 Edmund Hugo Lunde
Edmund Hugo Lunde
Co-Founder and COO
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Summary

In today’s episode, John speaks with Edmund Hugo Lunde. Edmund is the Co-Founder and COO of Arion Blue – a privately held engineering company based in Huston, Texas. 

In this episode, they discuss: 

  •  Why do many companies fail to keep their value propositions current and relevant
  •  Examples of Companies that fail to do this 
  •  How Steve Jobs is an example of a leader who was a master of keeping the value proposition current even in the midst of adversity 

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