In today’s episode, John speaks with Edmund Hugo Lunde. Edmund is the Co-Founder and COO of Arion Blue – a privately held engineering company based in Huston, Texas.
In this episode, they discuss:
- Why do many companies fail to keep their value propositions current and relevant
- Examples of Companies that fail to do this
- How Steve Jobs is an example of a leader who was a master of keeping the value proposition current even in the midst of adversity
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